{"title":"True Ames","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 1979, Chuck Ames returned to his car in the beach parking lot after going for a surf and found a flyer advertising a surfboard fin business for sale. Without understanding the way in which this flyer would transform the rest of his life, he made the decision to purchase the small operation. Through coupling his passion for surfing with the pursuit of growing into an expert craftsman, True Ames was born.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn his early twenties at the time, Chuck had already become a well-travelled and seasoned surfer (and windsurfer), and had a growing ability for building and modifying surf equipment. Once at the helm of True Ames, Chuck immersed himself in the workshop in order to further his mechanical and handwork skills. Early on, he gained the guidance and knowledge of a few established and well-respected surfboard craftsmen which quickly hastened his progress and mastery of the craft. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTrue Ames grew into a business that relied on the symbiotic partnerships formed within the industry, and in turn the collaborative products which resulted from those relationships became our collection. Chuck focused on providing his customers with the highest quality fins available through attention to detail, top-notch craftsmanship, first-rate customer service, and design ingenuity.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNow, almost four decades later, we at True Ames are still dedicated to these same principles which have consistently guided the company since the beginning. The lasting impact that True Ames has been able to provide can be witnessed through the extensive library of fin templates which we still produce to this day. We are proud to be purveyors of surfing’s rich history through sharing, and paying homage to designs of the past that have deep roots within our culture. We are extremely humbled and grateful to the long list of celebrated craftsman and surfers who we have had the opportunity to collaborate with throughout the years.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTrue Ames is eagerly looking forward to what the future has to store through our continued commitment to the partnerships we have, adding to our collection via new carefully selected collaborations, and pushing the limits of design capabilities.\u003c\/p\u003e","products":[{"product_id":"true-ames-hobie-fish-twin-kelp-futures-compatible","title":"True Ames | Hobie Fish Twin Fin Kelp Futures","description":"\u003cp\u003e( Twin-Fin Set ) Futures Compatible (Solid Fiberglass), Flat Inside Foil: This early 70’s era design is our most popular keel fin set, and has become an industry standard that is meant to be paired with fish surfboards. Designed at Hobie, this set is a true classic that pays homage to the early days of San Diego style twin fins.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":37742667956390,"sku":"TAMHFTFINKLP","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-hobie-fish-twin-fin-kelp-futures-surfbored-34790977536166.jpg?v=1662482854"},{"product_id":"2-6-side-bite-single-tab-smoke","title":"True Ames | 2.6\" Side Bites x 2 Single Tab Smoke","description":"\u003cp\u003eThis is a one of a kind side bite fin. Flat foil and solid fiberglass. This unique FCS compatible fin has only one tab for versatility, slide it up to the front tab or keep it on the back tab for a bit more drive. Ultra thin foil section = less drag, more speed.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":37824965804198,"sku":"TAMSMKSMK206","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-2-6-side-bites-x-2-single-tab-smoke-surfbored-28454595166374.jpg?v=1643945408"},{"product_id":"true-ames-7-greenough-4a-surfboard-single-fin-clear","title":"True Ames | 7” Greenough 4A Single Fin Clear","description":"\u003cp\u003eThere is a reason this is the most iconic, functional and versatile single fin available...it works on just about anything! The Greenough 4-A has been our bread and butter for close to 40 years now, and is still the most popular single fin design there is.\nA truly well-balanced fin...the full base coupled with the tapering, moderately flexible tip provides a solid amount of drive off the bottom, and an acute responsiveness through arcing turns. Designed for both speed generation and spending time surfing in the pocket, the 4-A is a fin that will hold when you need it to and release when the time is right.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":41758004969638,"sku":"","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-7-greenough-4a-single-fin-clear-surfbored-31828748271782.jpg?v=1643943608"},{"product_id":"true-ames-7-greenough-4a-surfboard-single-fin-red","title":"True Ames | 7\" Greenough 4A Single Fin Solid Red","description":"\u003cp\u003eThere is a reason this is the most iconic, functional and versatile single fin available...it works on just about anything! The Greenough 4-A has been our bread and butter for close to 40 years now, and is still the most popular single fin design there is.\nA truly well-balanced fin...the full base coupled with the tapering, moderately flexible tip provides a solid amount of drive off the bottom, and an acute responsiveness through arcing turns. Designed for both speed generation and spending time surfing in the pocket, the 4-A is a fin that will hold when you need it to and release when the time is right.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":41758005166246,"sku":"","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-7-greenough-4a-single-fin-solid-red-surfbored-31828743291046.jpg?v=1643943794"},{"product_id":"true-ames-7-greenough-4a-surfboard-single-fin-smoke","title":"True Ames | 7” Greenough 4A Single Fin Smoke","description":"\u003cp\u003eThere is a reason this is the most iconic, functional and versatile single fin available...it works on just about anything! The Greenough 4-A has been our bread and butter for close to 40 years now, and is still the most popular single fin design there is.\nA truly well-balanced fin...the full base coupled with the tapering, moderately flexible tip provides a solid amount of drive off the bottom, and an acute responsiveness through arcing turns. Designed for both speed generation and spending time surfing in the pocket, the 4-A is a fin that will hold when you need it to and release when the time is right.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":41758005330086,"sku":"","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-7-greenough-4a-single-fin-smoke-surfbored-31828753645734.jpg?v=1643945594"},{"product_id":"true-ames-8-greenough-4a-surfboard-single-fin-red","title":"True Ames | 8” Greenough 4A Single Fin Solid Red","description":"\u003cp\u003eThere is a reason this is the most iconic, functional and versatile single fin available...it works on just about anything! The Greenough 4-A has been our bread and butter for close to 40 years now, and is still the most popular single fin design there is.\nA truly well-balanced fin...the full base coupled with the tapering, moderately flexible tip provides a solid amount of drive off the bottom, and an acute responsiveness through arcing turns. Designed for both speed generation and spending time surfing in the pocket, the 4-A is a fin that will hold when you need it to and release when the time is right.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":41758005559462,"sku":"","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-8-greenough-4a-single-fin-solid-red-surfbored-31828776681638.jpg?v=1643943241"},{"product_id":"true-ames-lovelace-keel-twin-fin-smoke-futures","title":"True Ames | Lovelace Keel Twin Fin Smoke Futures","description":"\u003cp\u003eTrue Ames | Lovelace Keel Twin Fin Smoke Futures - Ryan Lovelace's take on a traditional style keel, this template beautifully compliments the art of riding a twin fin. Designed with a straight back and a 90\/10 foil in order to provide that effortless glide and flow we are all looking for within a fish shape, this set is meant to provide large amounts of speed and projection on the open face.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":43405627359398,"sku":"","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/true-ames-fins-true-ames-lovelace-keel-twin-fin-smoke-futures-surfbored-32507602141350.jpg?v=1644544621"},{"product_id":"true-ames-lovelace-v-bowls-single-fin","title":"True Ames | Lovelace V. Bowls Single Fin","description":"\u003cp\u003eSlightly stiffer than your average flex fin, Ryan Lovelace designed this as his ultimate mid-length companion. It's named after his favorite board, but not at all limited to the design. What you'll find in this fin is positivity — great drive down the line and taut release out of your bottom turns when surfed with a heavy foot. \u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Kelp \/ 7.75\"","offer_id":43799839375526,"sku":"","price":84.0,"currency_code":"USD","in_stock":false},{"title":"Kelp \/ 8.5\"","offer_id":44005079089318,"sku":"","price":87.0,"currency_code":"USD","in_stock":false},{"title":"Smoke \/ 7.75\"","offer_id":43799839408294,"sku":"","price":84.0,"currency_code":"USD","in_stock":true},{"title":"Smoke \/ 8.5\"","offer_id":44005079122086,"sku":"","price":87.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/products\/True-Ames-_-7.75_-Lovelace-V.-Bowls-Single-Fin-Kelp.jpg?v=1670348052"},{"product_id":"true-ames-hobie-fish-twin-fin-powder-blue-futures","title":"True Ames | Hobie Fish Twin Fin Powder Blue Futures","description":"\u003cp\u003e( Twin-Fin Set ) Futures Compatible (Solid Fiberglass), Flat Inside Foil: This early 70’s era design is our most popular keel fin set, and has become an industry standard that is meant to be paired with fish surfboards. Designed at Hobie, this set is a true classic that pays homage to the early days of San Diego style twin fins.\u003c\/p\u003e","brand":"True Ames","offers":[{"title":"Default Title","offer_id":45790987583654,"sku":"TAMHFTFINKLP","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/9222\/8774\/files\/HobieFish-FuturesCompatible_SolidFiberglass.jpg?v=1725913875"}],"url":"https:\/\/www.surf-bored.com\/en-jp\/collections\/true-ames.oembed","provider":"Surfbored","version":"1.0","type":"link"}